Fred and Fanny Farkle would feel fantastic with this fickle weather we’ve been having. Yesterday, it was record cold. I mean very cold. Today, the ice is melting and the snow is almost gone.
In fact, tonight we walked outside and Elizabethe had her coat draped over her arm. I commented, “It feels warm”, and she noted that she didn’t even put her coat on. You couldn’t even see your breath it was so warm.
Or was it?
I got in the car and the outside thermometer displayed “ICE”, and then it flashed “32F”. Yeah, freezing and it felt warm. That’s how crazy our weather has been.
This morning the MPWCC (Macedon Palmyra Walworth Chamber of Commerce) met with a representative from the AdCouncil regarding rebranding the chamber. It was a good meeting. I’m in hopes that people can stay focused on business in this area, and not get sidetracked in to discussions about other activities. The meeting went well, and our facilitator managed to keep the sidetracking to a minimum.
At some point, we’re going to talk about a name for the “new” chamber. MPWCC is too long and too restrictive. (What if someone from Marion wants to join??? See my point?)
One that I heard was Western Wayne Chamber of Commerce. It’s okay, but I’d move to shorten it to West Wayne Chamber of Commerce. You could do a lot with a logo using WWCC. There’s something to be said about symmetry in a logo and you could do that with WWCC.
Palmyra at Night
I’ve been racking my brain trying to come up with something that isn’t geographically limiting. For example, Macedon is right on the edge of Monroe County, and Palmyra is actually split between Wayne and Ontario Counties. So, WWCC could alienate those who live outside Wayne County.
I’m thinking we don’t even need Chamber of Commerce in our name, but use it as part of the description. Some along the lines of Business Builders Cooperative, or something like that. No regional affiliation implied, allows us to grow without bounds, and boldly states what we do.
That’s just one idea.
This area has so much potential.
For example, last night we went to Books ETC. in Macedon. Elizabethe is displaying some of her quilling, Claudine Bartlett was displaying several oil paintings, and Terry (I can’t remember her last name) was displaying her photography. One of the guests commented to the effect that there is no place, except Books ETC., in the area where you can go, sit down, and have a conversation with some strangers. And, he’s pretty much right. (Before someone rattles off the name of some bar… the majority of people don’t frequent bars, nor do many of us like going in to bars.)
Starbucks next came up. I pointed out that in Starbucks, people are either listening to their music while texting or doing something on their laptop, or they are in and out. Most agreed that even a place like Starbucks doesn’t fit the bill.
I remember growing up and for the men in town, the barbershop was the place many of them gathered. Most of them were there to talk about sports. But, you would see guys in there who were not there to get a hair cut. They were there to talk. I learned a lot about cars, splitting wood, and other manly topics while getting my hair cut. I was just a kid so I didn’t contribute. I just listened.
This all comes back to local business development. Too many businesses come and go because they don’t have a good business model. You can’t just open the doors and expect people to give you their money. You have to create a want and a need for them to come in to your store. A good Chamber of Commerce should help drive people to your business; it is up to you to keep them there and take their money.
So, it will be an interesting journey with the Chamber of Commerce.