I attended a Facebook and social media presentation this morning. It was a little on the basic side as to the “why” a business should be on social media. Again, it focused on getting “Likes” and having people see your post. Personally, from a business standpoint, I think income outweighs social media.
I told the teacher, “I would rather have 100 people liking my Facebook page and 10% of them buying than I would 1000 people liking it and only 0.1% of them buying.”
Social media is great, but you’ve got to look at the reality of things. First, Facebook is set up now to extract money in order to get your post seen more. That’s right, you can pay to become popular.
For a business, that’s advertising. But, for a business owner, what is your return-on-investment? (ROI) If you pay $200/month on Facebook ads, you better be getting at least $500/month in profits.
Speaking of which, if you haven’t liked the Beckwith Mansion FB page, please do…
Today has been another one of those rainy days. That makes it hard to go outside for exercise and harder to take some pictures. It is supposed to rain through the weekend and not let up until Monday. Sigh.
We’ve been getting a trickle of people looking to come visit during non-Pageant times. (Sorry, no vacancies during Pageant. Next year, try booking your rooms in November.) Share the word that we have great rates and we’re in a great location.